A Fish Named Fred

a fish named fred on deck winter 2022 collectionWho is this Fish named Fred?


A Fish Named Fred is a fresh and crisp lifestyle concept with original and colourful elements that stands out from the crowd by using luxurious materials and refined details.

Fred’s message is as simple as it is important; be proud and stand out. It comes from the brand’s core belief that life is
just too short to be average. With colourful and original designs, AFNF works hard to keep every collection fresh, sharp and impossible to miss out on.

So who are these so-called Freds? Being a Fred is something of all ages, all occupations and all nationalities. Freds are easily recogniable due to their ability to turn nothing into something, grey into colourful and ordinary into legendary.

Men that wear A Fish Named Fred are fearless, daring and brave. With designs that are fresh and original you’re sure to stand out and impress. You will never be bored with a Fred.

We founded A fish named Fred from the conviction that the world needed some extra colour and fun. Most fashion stores offer a select range of uniform looking brands. However, AFNF dares to jump out of the bowl to break the averageness amongst all. During the past 6 years, Fred has evolved into a globally recognised brand with customers in over 26 countries.
What started as a small brand for colourful and unique shirts has grown into a full-range fashion brand. Break out of the grey mass today, be proud and stand out!

Born and bred in Amsterdam, Fred sure is a good catch! 41% crazy, 82% fun, 66% unique, 31% fresh, 200% FISH.


See Fred on Instagram.

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